Caribbean Entertainment Technologies, is the most technologically advanced company in the field of digital signage and is the only company offering the latest alternative in advertising technology in Trinidad & Tobago and indeed the region. Consumers are on the move and advertisers need new avenues to capture the attention of their market. Caribbean Entertainment Technologies has introduced for the first time in Trinidad & Tobago a moving advertising medium that targets passengers on board buses and ferries, bringing the most value to advertisers via expansive network coverage of captive public audiences.
Caribbean Entertainment Technologies offers video signage at several locations inclusive of all The Public Transport Service Corporation properties. This has also been extended to the Domestic Ferry Service that serves the twin island republic. This form of advertising is equivalent to high definition television but with control at each viewing area, bringing specific target messages to the hard to reach public and thereby offering a cost-effective means for advertisers to gain access to their target audience.
Bus terminals offer a very efficient means to target the huge captive market in the traveling public. The Port of Spain Transit Centre (PTSC) has a daily walk through traffic of 150,000 to 200,000 people. The Tobago Ferry Service, which includes screens set up at The Port Of Spain terminal, the Tobago Terminal and on board the Ferry Vessels, present a specific and important market that is virtually untapped.
Advertisers can now launch products and increase brand awareness by having their messages transmitted to a specific target group by utilizing the technology of digital signage offered by Caribbean Entertainment Technologies.
Caribbean Entertainment Technologies uses custom designed software that allows for each of the large, hi-resolution flat panel LCD and Plasma displays scheduled to display its own content. This content can be customized at anytime in real-time via the internet, giving the advertiser a truly dynamic service. This network of displays provide complete coverage for the viewer so that he/she has easy and ready access to information at whatever point he/she may enter or leave the display locations.
The video and audio systems are controlled from a secure central facility, which will provide for the scheduling and display of messages at specific locations to suit market demands. The company's 24-hour network management allows for content changes needed for market situations or even for emergencies. Advertisers will receive an automated screen report of messages displayed advising, among other things, timings and frequency. The messages will be blended with a tasteful pre-programming of public information and entertainment on an established schedule.
Caribbean Entertainment Technologies is aggressively negotiating new key areas nationwide and throughout the region which would offer advertisers the most effective and modern avenues to reach their specific target audiences at the right time, the right place for the right price.
Caribbean Entertainment Technologies is proud to be part of this exciting new future of advertising in Trinidad & Tobago and the rest of the region.